Meet the team

Caroline Smith
Creative Director

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Who we are

Our approach

Our people

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Residential

We work closely with clients to define, refine and deliver their vision of the perfect home. Openness, trust and attention to detail are crucial, enabling us to optimise the space's potential, prioritise spending and create a beautiful yet durable environment to match both lifestyle and aspiration.

Commercial

More time is spent at work than in almost any other pursuit so comfort is vital, as is representing the style of the client to maintain brand consistency across their property portfolio. We bring cutting edge concepts of the moment, delivered on a fast track basis where necessary to meet tight timescales and create spaces with impact

Hotels

These are places of escape and trend has redefined this luxury, with hotels now required to offer that home from home comfort of the high-end residence. Ergonomic design of the space to bring everything you'd find in a home within one or two rooms requires acute attention to detail and imaginative space planning.

Retail

Shopping is the favourite pastime of many. It's a hugely competitive market and the lifespan of a shop, driven by fashion, is short. Interior design is central to reinforcing the retail brand, creating the ambience of a lifestyle to which shoppers aspire and presenting products in the most effective way to encourage sales.

Spas

Like hotels, these are places of retreat and serenity. Here we design carefully and sensitively, not just for visual pleasure but to delight all of the human senses. In this way we create the mood and atmosphere needed to help people let go of the strains of everyday life.

Restaurants and bars

Restaurants are for fun, laughter and socialising and we design with this at the forefront of our minds. Quality and sophisticated lifestyle combine with practicality to create hard-wearing, long-lasting, well-planned spaces with the magic touch that makes them the "in" place to be.

Interior Design

WISH London is a very different interior architecture and design company. With a wealth of experience in high-end commercial development and refurbishment, we shun the ego that so often characterises our industry. Instead we listen and respond to what you really want and wish for.

Flair, imaginative ideas and extensive knowledge of where to source the latest and best products combines with trend forecasting to create classic yet directional designs. Quality and unstinting attention to detail defines every aspect of our work without sacrificing budget. The big splash is easy but now rarely an option. Our talent lies in selective "moments of magic" to achieve beautiful end results.

People and the package of services we offer is our defining strength, with in-house sister companies that specialise in high-end building consultancy, project management and lighting design. With this gifted and experienced team, we can meet the needs of any project to deliver efficiency and value but, above all, the very best design solutions available anywhere.